Growing up in between the favelas of Mexico City and Michoacán de Ocampo, this Latin artist got rhythm in his veins. Selena, Thalia, and other Latin pop stars helped him survive his surroundings and dream of stardom like his worldwide idols. Dancing in front of the mirror since he was 3 years old, a career in entertainment was the obvious choice for this loud kid.
Now living in Beirut, in the heart of the Middle East, this happy-go-lucky artist is creating a unique mix of hot Latin and chill Mediterranean vibes and building bridges between cultures by telling the stories of a global community united through his music.
As 2020 went down in history, it seemed the more the hardships, the more Ruensito was determined to be creative and push back the negativity. The year saw Ruensito’s dream become reality after the launch of his first song “Me Corono” which rose to the top quite fast and positioned in the Top #4 Latino chart on Anghami. The song also went around the world on Spotify accumulating more than 250 thousand reproductions around 85 countries. An amazing international audience that during the same year also welcomed his first book “Seven Moms” and that now is ready to receive all the love put on his latest song “Mi casa es tu casa.”
“With a laid-back vibe and acoustic sound, “Mi casa es su casa” it’s a reminder for us of what being home feels like” – Ruensito.
The song is a catchy Latin anthem characterized by traditional mariachi trumpets and mellow acoustic guitars. It’s an invitation for everyone to celebrate Mexican culture, its traditions, and its people, and it will transport you all the way to the warm streets of Ruensito’s busy town where you will shout ¡VIVA MEXICO!
What is this artist about? Love, friendship, and a good time wherever you may be on earth. If you want to know where that inspiration drives for life this versatile artist read between the lines on his blog “My Life Story” on www.ruensito.com.
FilmCentral magazine recently caught up with Ruensito to discuss his journey in the entertainment industry and here’s what went down:
How did you get started in the music industry?
It all started 10 years ago while I was still in school, I released my first single “Adorarte” accompanied by a music video that went viral on YouTube, at the dawn of the social media age.
But even though it did well I decided to take it down after not having the strength to deal with some bullying comments around it. I had wrongly focused more on the negative comments than the actual positive ones, and it literally put a stop to my dream of a music career. Instead, I focused on what I knew I was good at, which back then was studying. And it wasn’t till May 2020 during the lockdown that I decided to stop the little voices in my head and go for it with my first song “Me corono”. That’s when the real fun began.
How were you actually discovered?
Funny story, but I think that during the Corona lockdown last year while I was forced to fill my time between four walls, I started concentrating on singing again. I just couldn’t stop thinking about what I wanted to do with my life and my dreams of singing. So after some work, in collaboration with La Kate studio in Mataro Barcelona, we brought to life my first single “Me corono”.
This is when the magic happened. This song brought so much joy to my life. It travelled to more than 90 countries and rose to the top quite fast on Anghami, TV shows, radio, billboards and it put me in the spotlight not only in Mexico but in Lebanon too.
What do you like the most about being a singer?
I am a storyteller, and I believe that each song is a story to be shared. And I’m just in love with the whole process. From the excitement of having the initial idea of the song, to how it develops and then completed and recorded – It’s unbelievable! The excitement of recording in the studio… this excitement just increases especially if there is a video clip involved. The whole experience is like being high 24/7. You never get tired and you feel just like a kid having fun. The whole creative process gives me life, it’s really something that fulfills me in every way.
Can you tell us about your latest release?
Well If you haven’t been cheated on before, with this song you’ll know exactly how it feels like. CIEN X CIEN (100 x 100) is a Latin Urban / Romantic Ballad track that talks about love’s hurtful side. It’s about a guy who just got cheated on and goes through a rollercoaster of emotions. First the anger, and then to an “I don’t care” “ok it’s fine”, ending up asking for forgiveness to get his love back. It’s a whole journey not only in the lyrics but also in the melody. You go from the rock to the soft chill beats to a delightful melody that slows down the whole track and then takes you back to the ecstasy of our beating hearts.
What sort of person is going to love your music?
My music is for everyone who’s young and fun. But if I have to label it then I can tell you that I connect with anyone who loves life, lives life to the fullest, dreams big, and loves to dance and laugh. You know the saying the best things in life are free? That’s how it feels whenever you listen to my music. I think that my music can speak to anyone who has no judgment and no boundaries – they live their lives without giving a sh*t about what others are doing with their own. How do you call them? Free spirits? Yeah, free spirits.
What inspires you to be creative?
Having fun! Most of the time I feel more creative when I’m just having fun, laughing, and being free. Also traveling is another thing that helps my mind to get out of its cage. Reading, people… inspiration can come from anywhere. We just have to pay attention.
Is there anything special that you do to get into a creative mindset?
I don’t have any creative process I follow. Things just pop up in my head. But I like to feel; whichever emotion I’m feeling, I try to feel it to the max. By doing this, by never repressing my emotions, I learned how to completely let myself go and live in the moment. That is how I connect with everything around me, with my true self. It’s a double-edged sword, but it’s also the mark of a creative artist.
What message, if any, do you try to put into your work?
Positivity, love, and kindness. I know every person out there has their own struggles, even If we don’t get to see them. And I know from my own experience that behind every smile there is plenty of sad moments, hurt, and unhealed wounds, so I try to be a kind human being.
What has been the most memorable experience of your career so far?
So far, each moment of this career is coming with different surprises. Each song has brought different experiences that I try to live to the maximum. I’ve met new people, connected with fans, and discovered how much Latin music is really loved around the world. But most importantly, each song has taught me a lot… and for me, this is something memorable – constant learning and constant growth.
Do you ever find yourself unable to express your creativity to the fullest? What kinds of things inhibit you?
Yes, I’m no different than any person, insecurities are present all the time. But day by day I try to fight them and get more secure in my artistic decisions. I also try to surround myself with people that love me and that I trust. So in them, I also find the strength required sometimes to overcome fear.
Who is your greatest influence?
The love of my life. Being in a relationship with the most incredible person has been by far my greatest influence. It has taught me about the real meaning of love, partnership, comprehension, support and so many more values that mold me to be the human being I am now. And the best thing is, I still have plenty of time to learn from it.
Do you feel that you chose your passion or did it choose you?
I think it goes both ways. Singing has been a dream of mine since I can remember, it chose me a long time ago. But life circumstances were always getting in my way every time I tried to follow my dream and that kept me apart from it. But now, I’ve decided to choose it too. We finally merge and coincide in time. Because now I’ve come to realize that I have no other option but to do whatever it is that makes me happy.
If you hadn’t chosen your field, what would your alternate field have been?
I’m DRAMA personified. Acting absolutely!
What are your future plans? Inside your career or out of it
For now, I wanna keep exploring the arts. Keep writing and singing and at some point, I want to direct a music video. Who knows? Even do a movie adaptation of my book.
The ‘Lightning Fast’ round:
What do you consider beautiful and why? Sunset… it means that another day will come tomorrow.
What haven’t you done yet that you wish you could? Acting. I used to do musical theater but I stopped and now I still dream of being in a movie or a series and hopefully one day I’m going to be able to do it.
Complete this sentence: if I had no fear I’d …” Be the best version of myself.
What is one flaw you wouldn’t change about yourself? Thinking with my heart. Being extremely emotional and exposing myself that much to emotions. I think a lot with my heart, and I let emotions control my actions. This can sometimes be such a stupid way to go for things, leaving the reasoning on the side can make you do big mistakes. But you know what? I love being that way, because that’s how I’m able to understand emotions the way I do.